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Hi, I'm Irina Nica
I help b2b SaaS companies take their products to market

now: HubSpot AI

This is me

I'm passionate about new technology and I really get a kick out of bringing cool products to market. It's awesome to see products I helped bring to market, like SEOmonitor and HubSpot AI, really helping people and businesses grow.

Throughout my career, I teaming up with all sorts of B2B SaaS companies, from the small up-and-comers to the big-league players. I've dabbled in Product Marketing, SEO, events, setting up scalable processes, and leading some pretty awesome remote teams.

I love diving into the nitty-gritty, whether it's plotting out a project or getting my hands dirty with the execution. And honestly? Nothing beats the feeling of seeing your hard work make a splash, both for your team and customers.

Go-To-Market Strategy  Product Launches 
Positioning & Messaging 

 SEO   Building Scalable Processes

Speaking    Managing Remote Teams  

I love connecting with  the marketing community and sharing the lessons I learned in my career

One of the most rewarding aspects of my job is the chance to share my experiences and insights with fellow SaaS marketers. I've had the honor of addressing audiences at many conferences across Europe and the US, sometimes with big crowds of over 600 and other times in cozy workshop settings.

I've got to admit, I have a soft spot for smaller get-togethers. Knowing a bit about everyone's story lets me tailor our chat, so everyone leaves with some handy tips they can dive into straight away.

On occasion, I've created short courses with CXL and other organizations. The best part about those experiences is that I'm still getting messages from attendees saying they found my courses practical and helpful for their day-to-day.

If you're looking for an experienced speaker with a passion for AI, product marketing, or product adoption, le

Cian O'Regan, Lecturer, MunsterTechnological University

“We invited Irina to be a guest lecturer to the MSc Digital Marketing Strategy class. Irina gave the students great practical advice on goal setting, persona research, content audits, competitor research and idea generation to help transform their inbound marketing efforts. Many students said that it was the best guest lecture they have received.

Past & Upcoming 

Over the years, I've had the privilege of being invited to speak at both local and international marketing conferences. I always aim to share practical tips and playbooks from my experiences.

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Recent Blog Posts

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