100 Things that made my year (2023)
Gratitude doesn’t come naturally to me. I’m always more concerned with the future and what I want next, than contemplating the good...
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Product Marketer on a mission to help great tech creators grow and scale.
Hi, I'm Irina Nica
I help b2b SaaS companies take their products to market.
now: HubSpot AI
This is me
I'm passionate about new technology and I really get a kick out of bringing cool products to market. It's awesome to see products I helped bring to market, like SEOmonitor and HubSpot AI, really helping people and businesses grow.
Throughout my career, I teaming up with all sorts of B2B SaaS companies, from the small up-and-comers to the big-league players. I've dabbled in Product Marketing, SEO, events, setting up scalable processes, and leading some pretty awesome remote teams.
I love diving into the nitty-gritty, whether it's plotting out a project or getting my hands dirty with the execution. And honestly? Nothing beats the feeling of seeing your hard work make a splash, both for your team and customers.
Go-To-Market Strategy Product Launches
Positioning & Messaging
SEO Building Scalable Processes
Speaking Managing Remote Teams
I love connecting with the marketing community and sharing the lessons I learned in my career
One of the most rewarding aspects of my job is the chance to share my experiences and insights with fellow SaaS marketers. I've had the honor of addressing audiences at many conferences across Europe and the US, sometimes with big crowds of over 600 and other times in cozy workshop settings.
I've got to admit, I have a soft spot for smaller get-togethers. Knowing a bit about everyone's story lets me tailor our chat, so everyone leaves with some handy tips they can dive into straight away.
On occasion, I've created short courses with CXL and other organizations. The best part about those experiences is that I'm still getting messages from attendees saying they found my courses practical and helpful for their day-to-day.
If you're looking for an experienced speaker with a passion for AI, product marketing, or product adoption, le
Past & Upcoming
Conferences
Over the years, I've had the privilege of being invited to speak at both local and international marketing conferences. I always aim to share practical tips and playbooks from my experiences.
Recent Blog Posts
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