Product Marketer on a mission to help great tech creators grow and scale.
CV
Professional Summary
Irina Nica is a passionate product marketer with a love for all things tech and a solid footprint in the B2B SaaS world.
She's spent her days crafting go-to-market strategies at HubSpot, especially for their new generative AI tools, and has a history of making things happen – fast! With a background in SEO and an ear for what customers really want, Irina loves diving deep into strategies and then bringing them to life.
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From organizing conferences to building off-site SEO strategies, to managing remote teams, hasn't been afraid to try new things and master new skills. Irina’s also shared her expertise as a guest lecturer and conference speaker around the world.
Skills
GTME SEO Partnership Building Product Launches Writing
Product Adoption Sales Enablement Content Marketing
Work Experience
2021 - Present
Product Marketing Manager - HubSpot AI
Led GTM efforts for HubSpot's new generative AI tools, achieving rapid adoption and collaborating cross-functionally for global launches.
Developed and executed strategic campaigns, created engaging content, and enabled sales & CS teams with training and materials.
2016 - 2021
Senior Marketing Manager, SEO - HubSpot
Spearheaded off-site SEO strategies, from launching HubSpot's first in-house link-building program to boosting product awareness, resulting in significant signups and traffic.
Established and nurtured strategic partnerships, from key influencers to high-traffic article mentions, underpinned by effective team and resource management.
2012 - 2016
Product Marketing Manager - SEOmonitor
Orchestrated the GTM strategy for SEOmonitor.com, driving growth from inception to $50k MRR and crafting the ideal customer profile.
Championed customer-centric product improvements, led inbound marketing initiatives, and fostered strategic partnerships, amplifying brand reach and sales.
Education
2017-2019
Technological University Dublin
MSc - Digital Marketing & Analytics
2010 - 2013
Bucharest University of Economic Studies
Bachelor Degree in Business, Marketing
Interests
Beyond my work life, I have a deep love for reading. Lately, science fiction has caught my fancy, but biographies, business reads, and psychology books always find a way onto my Kindle. If you've stumbled across a captivating read, I'm all ears for recommendations!
On other fronts, I love learning new things, in general. During lockdown, I dived deep into the world of nutrition and have even bagged a certification as a Nutritional and Lifestyle Coach.
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Being a mom to an energetic toddler ensures I'm on my toes, constantly growing and learning alongside her wonderful curiosity.